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Post by account_disabled on Feb 11, 2024 9:56:20 GMT
These actions will increase user loyalty to the product and reduce the CPA for paid channels. In-app and additional channels Thanks to the vastness of in-app channels, it becomes possible not only to split the budget in favor of attracting users from in-app advertising, but also to deeply explore channels that, due to their specific nature, have not previously been used. When we talk about in-app, we mean not only the standard channels Chartboost, Vungle. Unity, but also a large number of other placement Antarctica Email List platforms, for example: Appnext, Aura Iron Source, Baidu, Huawei Ads, Hybrid DSP. Appnext, Aura Iron Source, Baidu, Huawei Ads, when choosing sites, priority was given to accumulated user data and targeting capabilities. In terms of blocking, we recommend paying attention to Ad Networks, DSP, application library and classic in-app. Using these channels, it will be more difficult for you to “find” your user, and there is also the possibility of encountering fraud. Most often these are bots and attribution traffic. We tell you how best to deal with it and how to process it. Dealing with fraud Fraud in marketing is various ways of simulating actions necessary to meet advertiser KPIs. Bots, click farms and other technologies that do not bring real users, but tend to absorb advertising budget.
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