Post by account_disabled on Feb 13, 2024 6:42:09 GMT
In a pandemic, when medical institutions only accept emergency cases and you cannot leave your home, telemedicine becomes the only way to get a doctor’s consultation. The promotion strategy was divided both by impact factor (Reach and Performance) and by speed of implementation. The first performance tools were used: contextual advertising, targeted advertising on Facebook, Instagram, VK and myTarget.
At the second stage, we connected the coverage tools: online Costa Rica Email List video in Yandex.Display Influencer marketing. First stage Launch of contextual advertising We had a hypothesis that we could quickly launch advertising in Yandex and Google for the key queries “coronavirus”, “pandemic” and appear in priority placement in contextual advertising. However, the hypothesis was not confirmed. by advertising systems that considered any content related to the virus to be sensitive.
Whether it was keywords, a creative with a doctor or an ordinary person wearing a mask, all platforms rejected the ads. We had to develop plans to overcome the difficulties associated with various restrictions. We fragmented advertising campaigns, not limiting ourselves to trending and general queries. Types of semantics that we used in contextual advertising: brand, category queries, specialists and competitors. Launch of targeted advertising In targeted advertising.
At the second stage, we connected the coverage tools: online Costa Rica Email List video in Yandex.Display Influencer marketing. First stage Launch of contextual advertising We had a hypothesis that we could quickly launch advertising in Yandex and Google for the key queries “coronavirus”, “pandemic” and appear in priority placement in contextual advertising. However, the hypothesis was not confirmed. by advertising systems that considered any content related to the virus to be sensitive.
Whether it was keywords, a creative with a doctor or an ordinary person wearing a mask, all platforms rejected the ads. We had to develop plans to overcome the difficulties associated with various restrictions. We fragmented advertising campaigns, not limiting ourselves to trending and general queries. Types of semantics that we used in contextual advertising: brand, category queries, specialists and competitors. Launch of targeted advertising In targeted advertising.