|
Post by account_disabled on Oct 23, 2023 10:07:26 GMT
However, a person often prefers to understand what he is reading before pressing a button and changing the page to land on a different landing page or content. In short "first let me read and understand, then I'll decide if I want to press your button". How many calls to action should I use Another important issue is the issue of the number of calls to action to use. The premise is that there is no rule. As long as a CTA works helps conversions I'd say we're doing a good job. It is usually said that, especially in landing pages and email photo editing servies marketing, there should generally be only one CTA the objective of the landing page or email must be clear and unambiguous. If it has multiple objectives, we are doing something wrong in its design. If we have a single objective we should generally have a single CTA . Or at least several calls to action that imply the same action. We could have "download now" and "download the ebook" on the same page and I would say that, even if they are different, we could consider them as a single CTA. Where can you find a call to action? Calls to action can have different digital locations and the context in which they are inserted decides on their size, shape and text. We can find calls to action within landing pages web pages Emails and newsletters Instagram Facebook Advertisements in search engines The choice of context greatly influences the decisions made for the CTA.
|
|